DEFiDE combines human-centered design principles with advanced digital technologies to support clients' digital marketing efforts. Through comprehensive market research and analysis of both internal and external environments, we leverage a customized marketing mix based on the HubSpot platform—an MA tool—to align with your business goals. This approach strengthens your brand's market presence and creates new growth opportunities for your products and services.
Value Proposition
We provide comprehensive support from lead engagement to sales and customer success, contributing to the maximization of LTV (Life Time Value) by driving market expansion and strengthening customer relationships. By leveraging a consistent MA tool-based approach for customer communication, we enable the execution of strategic and agile marketing initiatives. Combining Defide’s strengths in thorough research and analysis with a customized approach, we empower data-driven decision-making and efficient implementation of strategies, driving robust growth for your business.
Service
We strengthen customer relationships by implementing efficient, data-driven sales processes, customer support grounded in deep customer insights, and touchpoint design through web content, email marketing, and social media strategies. Utilizing innovative solutions such as digital advertising, content marketing, video, AR/VR, creative assets, corporate websites, SEO, and generative AI, we provide robust support to drive your company's growth.
Digital Marketing Support
We conduct detailed industry and company analyses using frameworks like the 4Ps, 3Cs, and SWOT, as well as our proprietary models. In addition, we leverage Ansoff’s Growth Matrix, PEST analysis, Five Forces analysis, Core Competence analysis, empathy maps, and customer journey mapping to build strategies from a comprehensive and multidimensional perspective.
Digital Sales Support
Through the digitalization of sales activities, we gain insights into prospect behaviors and needs, enabling data-driven sales. By utilizing personalized email campaigns, streamlined meeting scheduling, forecast management, and detailed reporting, we ensure timely engagement to improve conversion rates.
Revenue Operations Support
With CRM at the core, we integrate siloed functions such as marketing, sales, and customer support to rebuild optimal operations. Leveraging HubSpot, this approach maximizes customer value and drives revenue growth, providing robust support for our clients’ business expansion.
Digital Advertising
We craft optimal advertising strategies aligned with client business goals by leveraging performance-based ads, including search, display, social media, and native advertising.
SNS
We support clients’ marketing and customer service efforts by leveraging various social media platforms, including Instagram, X (formerly Twitter), LINE, and TikTok, to maximize brand image.
Content Marketing
We support content marketing that provides valuable information through search engines and social media, helping customers “fall in love” with your brand. By designing engaging communication strategies, we enhance brand engagement.
Video, AR, VR
Customer Success
We drive successful customer experiences with high-quality customer success support, fostering loyal customers and proposing strategies to maximize customers' LTV (Life Time Value).
Creative
We deliver comprehensive creative services—including design, illustration, infographics, and writing—to strongly support our clients' marketing strategies.
Corporate Website
Based on thorough research and analysis, we provide end-to-end production of strategic, high-quality corporate websites that enhance your company’s online presence.
SEO
We strengthen your company's online presence by selecting keywords based on industry analysis and optimizing internal structure to improve search engine rankings.
Generative AI
By leveraging generative AI to automate digital marketing, we help address workforce shortages and boost productivity. Our advanced technology supports efficient operations, driving impactful results.
DEFiDE's Strengths
01
A Unique Framework for Uncovering the Path to Success
In addition to traditional approaches like 4P analysis, 3C analysis, and SWOT analysis based on thorough internal and external environmental assessments, DEFiDE leverages its own unique framework to conduct an in-depth analysis of the industry and current state of the company.
While general marketing services tend to focus solely on Promotion, DEFiDE approaches marketing as a comprehensive process encompassing all four Ps. Starting from business development, we provide end-to-end support for the design and optimization of Product, Price, and Place with a clear focus on the market. Through thorough research and analysis, we identify the Key Success Factors (KSFs) essential to our clients' success and commit fully to helping them achieve it.
02
Boost Brand Awareness with Data-Driven Strategies
We provide data-driven marketing powered by HubSpot to dramatically enhance brand awareness.
By creating precise, data-driven personas and customer journeys, we deliver optimal messaging to target audiences. Through analysis of customer data—such as purchase history, gender, and age—we provide personalized value that resonates.
Additionally, our expert creative team employs a wide range of techniques—including digital advertising, content marketing, and social media strategies—to identify and implement the most effective communication methods.
03
A Professional Team Delivering Rapid Results Through Strategic PDCA
DEFiDE is staffed with skilled professionals who handle end-to-end content creation, enabling a fast and strategic PDCA cycle.
Using a variety of media—such as illustrations, videos, digital ads, and signage—we quickly produce high-quality content that maximizes the appeal of products and services.
We analyze marketing and web analytics data to identify areas for improvement in created content, executing a rapid and strategic PDCA cycle to consistently deliver optimized marketing activities.
Through continuous performance monitoring and optimization, we aim to maximize ROI. DEFiDE strengthens market presence and uncovers new growth opportunities with a customized approach aligned to your business goals.
04
Address Talent Shortages and Maximize Productivity with Generative AI and Digital Transformation (DX)
By leveraging the power of generative AI and digital transformation (DX) to automate tasks, we address marketing workforce shortages and achieve greater productivity.
We offer Chai+, an enterprise-grade RAG (Retrieval-Augmented Generation) solution that automates responses to internal and external inquiries. This enables significant operational efficiency gains not only in marketing but also across departments such as sales and customer support.
By developing specialized AI chatbots and search pages tailored to your business, we enable your staff to focus on more critical tasks, reducing response times, enhancing customer satisfaction, and boosting repeat rates.
05
Maximize Revenue and Enhance Customer Experience with Revenue Operations
We establish a HubSpot-based Revenue Operations system to maximize revenue and enhance customer experience.
By integrating operations across all revenue-related departments—marketing, sales, and customer support—and centralizing data management, we enable fast and accurate decision-making.
We restructure fragmented processes into an optimized, unified operation, creating an environment where all departments align toward shared goals. By shifting departmental objectives to a customer-centric focus, we enable "One Team" collaboration. This approach enhances overall company performance, driving revenue growth and improving customer satisfaction.
