New Business Development Support

Leading new business ventures to success with digital technology.

DEFiDE leverages digital technology to support clients in developing new business ventures.
We transform innovative ideas aligned with market trends into actionable strategies.
Our experienced professionals work closely with you to drive sustainable business growth.

banner_sp

Value Proposition

DEFiDE has partnered with companies across various industries to drive value creation and digital transformation. Leveraging our clients' expertise, we conduct in-depth consultations and industry analyses to understand their business landscape and deliver solutions centered on shared value creation and the core of DX. Through hands-on collaboration, we foster breakthrough growth.

Redefining existing B2B technologies through IT to expand into the B2C sector.

We accurately identify market needs and create new opportunities to drive client growth. This approach maximizes the company’s technological capabilities and enables the direct delivery of value to consumers.

Creating new categories of digital services through co-creation with companies from different industries via open innovation.

By integrating diverse perspectives and expertise, we bring innovative ideas to life and unlock new business opportunities. This empowers companies to enhance their competitiveness and achieve sustainable growth.

We collect big data through IoT and leverage AI-driven analysis to develop new business ventures.

By leveraging real-time data collection and advanced analytics, we quickly capture market trends and consumer needs. Based on these insights, we provide optimal solutions to clients and develop new business models.

Overview of Development Support

01
DEFiDE provides consistently support with diverse professional teams, from the creation and launch of new ventures to closure assistance.
overall_01_sp_en
PoC
Proof of Concept

Proof of Concept (PoC) is a series of validation processes to confirm whether the proposed ideas or technologies can be realized as viable products or services.

MVP
Minimum Viable Product

A Minimum Viable Product (MVP) is the simplest version of a product that delivers value to customers and tests business viability in the market. If validated, it is released with a small-scale launch.

PMF
Product Market Fit

Product-Market Fit (PMF) is the state where a product or service aligns with market demands and customer needs. The initial goal is to achieve PMF with a minimal offering, then refine the product based on feedback from customers and the market.

GTM
Go To Market

Go-to-Market (GTM) refers to the strategic process of launching products or services into the market and scaling them. It focuses on efficiently and effectively penetrating the market using products or services that have already achieved PMF.

New Business Development Phases

Leveraging the diverse backgrounds, experience, knowledge, and skills of our talent, we work closely with client companies. We provide detailed strategies and cutting-edge digital technologies to bring innovative ideas to life.

Growth Phase of New Business

Our digital marketing team takes over to support business growth. We implement effective market promotions and continuous growth strategies, driving the business toward lasting success.

02
Creating Added Value in the New Business Development Phase (PoC & MVP)
In modern new business development, it is crucial to move away from a product-out approach and focus on thoroughly understanding current customer needs from a market-in perspective. Success depends on whether the entire organization, not just specific departments, adopts and acts on this market-driven mindset as a unified team.
overall_02_sp_en

DEFiDE's Strengths

01

Outcome-Driven Approach
consistently Support from Strategy to Execution

We conduct thorough analyses of both the internal and external environments of client companies and propose tailored, original strategies optimized for each business.

 

Our approach is rooted in human-centered design and emphasizes a hands-on philosophy. We visit actual work sites to observe and conduct direct interviews, gaining a deep understanding of specific challenges and needs.

 

This hands-on approach allows us to develop highly practical strategies and designs, going beyond theory. We deliver fully customized solutions that meet the unique needs of each client company.

strong_01_en

02

Strategies and Designs Focused on Core Value Creation and Digital Utilization

We leverage the expertise and experience of client companies to "interpret" their business environment through in-depth consultations and industry analysis.

 

As a result, we incorporate the essence of value creation and business development, common to all industries, into our strategies. With a cross-industry perspective, we can explore flexible and profound value, even in a rapidly changing society.

strong_02_en

03

Business Evaluation & Expansion through Agile Development with Rapid PDCA Cycles

By leveraging agile development, rapid PDCA cycles enable quick planning, execution, evaluation, and improvement. This approach efficiently drives the process from co-creating business and service ideas to prototyping and PoC (Proof of Concept), ensuring tangible results.

 

DEFiDE conducts continuous evaluation and improvement until the client’s leadership and decision-makers are fully satisfied, accelerating business growth. Through rapid feedback loops, we support flexible and adaptive business development.

strong_03

04

We provide hands-on support throughout the journey to achieve Product-Market Fit (PMF).

At DEFiDE, releasing a product is not the end—we nurture services to ensure the success of new ventures. Our diverse team of professionals excels in data-driven digital marketing, providing seamless support from targeting potential customers to sales and customer success.

 

DEFiDE's strength lies in open innovation with companies from diverse industries and a cross-industry perspective, enabling flexible and innovative approaches.

strong_04

Please feel free to contact us for project requests or inquiries.